#GRIDLIFE North America's premier Music and Motorsports Festival.
Transparent Seas is an interactive mural that uses light and color to transform the artwork as its viewers pass by.
I am proud to say that the Pin.Vote.Win competition was possibly the first of its kind on Pinterest. HP's challenge was to come up with a way to engage with the growing population on Pinterest to promote their latest line of high powered Ultrabooks.
What resulted was a unique and seamless integration between a custom site and Pinterest's native functionality. Users submitted themed boards starting with a pin of an HP Laptop. They would then build their boards on Pinterest, then submit their board's URL to our site to enter into the contest.
We were able to effectively integrate an HP branded contest into the existing behavior of consumers in a way that wasn't disruptive but inclusive in their existing mindset.
Introducing FRNZY by CareFirst.
Winner of the FWA 'Mobile Site of the Day Award'.
Drag, tap or tilt your way through mini-games to earn points, tokens, achievements and trophies. Share your success with friends on Facebook and Twitter, and learn a thing or two about keeping your body and mind healthy.
Let our three fitness gurus – MRY, TRVR and FERO – guide you, level by level, through fast-paced mini-games that challenge your mind and put your speed and agility to the test.
As part of HP's maketing push to hype the launch of their Smartphones and Tablet products featuring the promising WebOS, HP reached out to a personality who could sell this capable operating system with confidence, and a bit of edgy humor. Russel Brand. The only thing was, HP called on a Sunday night saying that we would have Russel for 11 hours on the next Wednesday.
With only 2 days to plan, I started writing scripts with my partner while simultaneously working with our video production contacts to finding a production crew and location. Tuesday morning we flew out to L.A. hoping we would have a shoot organized in time the next morning. It couldn't have worked better if we had time to plan it out, and after an 11 hour video shoot we had a dozen pieces of original content in the can.
In launching the first of their Ultrabook class of products HP wanted to make a big deal of the Folio's big Battery life. So, I created a fictional organization to develop a tongue-in-cheek campaign starring Anders Holmvik from the hit Comedy Central show: Workaholics. I developed and sold the concept to, participated in the creative development of the writing and content strategy, and led the production of the video pieces.
The Foundation for the Optimization of Laptops for Improved Operationalizing (F.O.L.I.O) was a robust tongue-in-cheek social/digital campaign that featured over 60 pieces of sharable content from highly produced videos, to sarcastic animated GIFs and even custom themed desktops that we scheduled for daily release.
The Folio was positioned as the ultimate Ultrabook for business, and we sold it with the line: "Be Ultra, Join F.O.L.I.O." Unfortunately the project was cancelled just before launch due to HP's internal changes.
I helped to develop the concept and digital strategy for a campaign to introduce HP's new line of Android powered computing devices. The campaign kicks off with a video series starring Australian comedians, The Nelson Twins, because they were about twice as funny as anyone else. Ultimately the web strategy includes social, .com and over 70 pieces of sharable content.
We developed a creative platform called "The Smile Project" (https://www.twosmiles.com/smileproject) for the online greeting card and gifting company, TwoSmiles by HP, to create and celebrate smiles. This mission will take us in lots of directions, yielding different streams of content and digital/social executions, but the mission is clear: make the world smile more often and make those smiles a whole lot brighter.
HP | Play Big was an experience designed to immerse the consumer in a social setting where they could play with HP TouchSmart PC’s to affect the world around them. "Hear There Everywhere" is a one of a kind experimental audio and visual event that brought digital and humanity together with beautiful results. The work brought together beautiful visuals, engineered touch enabled software and original interactive music that was broadcast onto unique architectural structures with the emerging art of 3d projection mapping.
We wanted to bring some Holiday cheer to the dark and forklift-ridden Fulton Market district of Chicago by combining the possibilities of digital with the warmth and shared moments that define the season. Then about 8,000 lights went off our heads.
So we hooked up lights, a Kinect using advanced coding, Arduino circuitry and lots and lots of wires. When we danced, they danced. When we waved, they waved. We brought light to an otherwise dark evening on Fulton Market in Chicago. Every physical movement is captured, digitized and broadcast into the world.
It hit something that lives in all of us. Because digital is human and we found a way to use it to brings us all a bit closer for the holidays.
Top tier EDM act Flosstradamus has always used the internet as a primary means of spreading their music and message. They tasked us with finding a means of delivering their new EP to the masses for free, so we develop a social campaign to drop their Album "X" via Twitter. We developed a campaign for the weekly release of Three LP's in October 2012, ending with the release of the "Underground" music video.
Fans could get each of the X EP's simply by following @flosstradamus and tweeting #FLOSSX. Our custom built application would generate a unique download token and deliver it to the user via twitter Direct Message. The result was a 110% increase in followers over the 3 week campaign and over 70,000 EP downloads.The activation consisted of a website, twitter engagement strategy, cross-promotion from other major artists and labels within the Electronic Dance Music community as well as the "Underground" music video that we produced.
Conceived and produced with Peak and Level, LLC for the Flosstradamus "Underground" music video. Shot at Odd Machine Studios & Chanute Air force Base with RED Scarlet and Phantom Cameras.
We worked closely Nightmare Development in Summit County, Colorado to produce a teaser video for the Nightmare "Lower Class, Higher Life" series. The teaser video was released in early April and kicked off the campaign that will continue in 2014 with the feature film release.
Our goal is to showcase the ethos and style of Nightmare life, while at the same time producing content that reflects Nightmares quality of construction. Our access to industry best film talent and state-of-the-art camera technology we were able to produce high-end video that showcases riding that relate to the every-day rider. Putting snowboarding back in the hands of snowboarders.
From the beginning our goal in the innovation team was to find a way that we could bring friends and family into our office digitally for the Holidays. With a bit of technical jiggery-pockery, some Twitter enabled voyeurism and buckets and buckets of Holiday cheer we empowered users to tweet and affect our surroundings in a conference room for a week during the holidays with "Holicray".
Through Arduino components, a webcam and a twitter account, each time someone tweeted @designkitchen, a device in the room would turn up the cheer. From a snow-machine to a 20 foot tall inflatable tube man, once the Tweet count hit 40 everything turns on for what we dubbed, "Holicray". People said they couldn't look away, no matter how boring the meeting looked on the other end.
An "About" section on an agency's site doesn't speak to it's culture. So to add context around the people, the antics, the happy-hours and side-projects in order to have culture come through. It wasn't human enough. The Instagrator creates one streamlined solution that both archives events and photos.
The DK Instagrator is a custom built uncensored aggregation of every instagram pic that DKers post. It gives a transparent look into the personalities that walk the halls of DK.
The Instagrator features responsive design, #tags sorting, infinite scroll, in-depth Map-view and open source code and I am proud of the results.
Shure needed promote their SM58 Microphone nd reach out to a younger audience. So we put together a nationwide digital "Battle of the bands". Musicians would upload their track to Bandcamp.com which were then pulled into the contest site. Bands rallied each of their social networks for votes causing a social swelling of activity in the program. Regional finalists played at famous venues across the country. Regional winner's performances were voted on by the country to select the top performer who was then flown down to Austin, TX to the RedGorilla Music Festival.
Something strange happened to Designkitchen.com last Halloween. I asked a coworker who I knew was a talented makeup artist outside of work, if she would help me put on a Halloween production. She was more than happy to help. So, during the week any visitor to our site saw it turn grey, rot away and reveal this zombie video a few of us had some fun making one night after work.
A simple flash takeover placed an animation layer over the site that fell away to reveal the video playing beneath it, this was a fun way to say Happy Halloween to friends, family and clients.